Thanks to the gracious support of Wheel & Sprocket, the Bicycle Federation of Wisconsin‘s first Share & Be Aware billboard was installed two weeks ago. The 48 ft wide by 14 ft high billboard was up along I-94 for a week and then it was moved to its current location at College and Howell. The sign is scheduled to move to different Clear Channel billboards around Southeast Wisconsin so the important message reaches the widest possible audience.
Depending on the location, between 20,000 and 100,000 motorists a day will see the message, which references Wisconsin State Statute 346.075, which states:
- 346.075 Overtaking and passing bicycles, electric personal assistive mobility devices, and motor buses.
- (1) The operator of a motor vehicle overtaking a bicycle or electric personal assistive mobility device proceeding in the same direction shall exercise due care, leaving a safe distance, but in no case less than 3 feet clearance when passing the bicycle or electric personal assistive mobility device, and shall maintain clearance until safely past the overtaken bicycle or electric personal assistive mobility device.
Share & Be Aware is the Bike Fed’s campaign to educate pedestrians, bicyclists and motorists about their responsibilities for ensuring each others’ safety on the road. The statewide program is using a combination of outdoor, print and electronic media advertising along with in-person appearances by Share & Be Aware Ambassadors to educate all road users about their rights and responsibilities.
The Bike Fed’s Share & Be Aware campaign will reach more people in 2011 and 2012 thanks to a state and federal grant announced October 27, 2010, by the governor’s office. Through the grant, we’ll be working with the Wisconsin Department of Transportation (WisDOT) Bureau of Transportation Safety to teach pedestrians, bicyclists and motorists throughout the state about sharing the road. See our press release for details.
This partnership was made possible by a matching federal grant, and the Bike Fed needs to raise $75,000 in special donations to complete the funding. Please contribute now to the Share & Be Aware fund or call Hilary Carroll, director of development and membership, at 608-251-4456. Contributions are tax-deductible and a great way to honor the bicyclists in your life.
We can tailor our printed messages to fit any media, from magazines and newspapers to billboards or signs on buses. Our public service announcements can be modified to fit specific needs of any television or radio station. Sponsoring a Share & Be Aware billboard or public service announcement is a great way for businesses to publicly support safer streets for all users of the road.
To make an online contribution click here.